Maison Fadhila
Haute Couture
Luxury Fashion
Maison Fadhila is a luxury fashion brand rooted in elegance, craftsmanship and refined details. The objective was to build a strong and coherent brand identity, then translate it into a modern and immersive e-commerce experience.
Branding & Visual Identity
The logo and visual identity were inspired by traditional Tunisian Berber borders, reinterpreted through a refined and contemporary lens. This approach allowed us to anchor the brand in cultural heritage while maintaining a timeless, haute couture aesthetic.We translated these traditional patterns into a clean, structured logo and a balanced graphic system, creating a strong visual signature that feels both authentic and modern. The resulting brand identity reflects craftsmanship, elegance and cultural depth, offering Maison Fadhila a distinctive presence across digital and future physical touchpoints.
Design & User Experience : The website design follows a luxury-first and editorial approach, allowing the collections and craftsmanship to take center stage. Layouts were designed to feel calm, structured and elegant, enhancing the perception of exclusivity. Special attention was given to user flow, product presentation and mobile experience to ensure a smooth and enjoyable browsing journey.
Development & E-commerce Implementation
The website was developed using WordPress with WooCommerce, providing flexibility, scalability and ease of management. We implemented a custom e-commerce structure adapted to luxury fashion, with optimized checkout flow and performance best practices.
SEO foundations and performance optimizations were integrated to ensure fast loading times and long-term visibility. The final result is a high-end e-commerce website, aligned with the brand’s identity and built to grow with Maison Fadhila.
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