Auraé
Jewellery
Store
Auraé is a jewellery brand focused on natural stones and meaningful design, combining elegance, energy and simplicity. The goal was to create a strong digital presence that reflects the brand’s values while offering a smooth and trustworthy online shopping experience.
Branding & Strategy
The branding phase focused on clarity, softness and authenticity. Together with the client, we refined the brand direction to highlight natural stones, emotional value and a calm visual identity that feels both modern and timeless.
We defined a consistent tone, clean visual references and a balanced color palette to ensure the brand feels aligned across the website and future digital channels.
E-commerce Website
WordPress & WooCommerce
Design & User Experience & Development & Performance
Design & User Experience The website was designed with a minimal, elegant layout, allowing the products and stones to remain the main focus. We prioritized readability, intuitive navigation and a frictionless purchase flow to make browsing and buying effortless. Special attention was given to mobile experience, ensuring smooth interaction and fast access to key information.
The site was built on WordPress with WooCommerce, offering flexibility, scalability and ease of management for the client. We implemented performance best practices, SEO foundations and clean code to ensure fast loading times and strong visibility on search engines. The result is a modern, performant and conversion-ready e-commerce website, designed to grow with the brand.
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