Sarah Shalal
E-commerce
Fashion
Sarah Shalal is a French fashion designer specializing in high-fashion latex garments. The goal of the project was to create a minimal, bold and editorial e-commerce website that reflects the brand’s avant-garde aesthetic while offering a smooth and reliable online shopping experience.
Design & User Experience
Although the logo already existed, Co360 provided art direction consulting to help define the visual tone of the website. We worked with the client to align layout, typography and visual rhythm with the brand’s high-fashion positioning — sharp, confident and minimalist. The focus was on letting the garments speak for themselves, avoiding unnecessary elements and maintaining a strong editorial feel throughout the site.
The website was designed with a clean, minimalist interface, inspired by luxury fashion editorials. Navigation was kept simple and intuitive, ensuring products remain the central focus while maintaining an immersive browsing experience.
Development & E-commerce Implementation
The site was developed using WordPress with WooCommerce, allowing flexibility, scalability and easy product management. We implemented a custom layout adapted to fashion e-commerce, optimized checkout flow and essential performance best practices. SEO foundations and performance optimizations were integrated to ensure fast loading times and strong visibility.
The final result is a modern, high-fashion e-commerce website, combining strong visual identity with reliable technical execution.
(Client Review)
(Project)
